Introducing our newest luxury brand, Plaay? 

Founded by brothers Ben & Frank, Plaay? is a UK-based toy company who specialise in high-end luxury, sustainable wooden toys. Elegant, simplistic and handcrafted to the highest quality, they make a wonderful alternative to the classic heirloom gift.
Each toy is carefully handcrafted from solid FSC approved Oak and displays a unique design that fits seamlessly with the natural grains of the wood.